Midnight Beast and the vulnerable image of destination Ibiza

Is this irresponsible tourism?  A group of London lads travel to Ibiza to film a music video parodying a certain brand of British tourism–cue littering, reckless spending, drunkenness, vomiting, and the wanton spreading of venereal disease–and subsequently achieve notoriety by posting their production, Pizza in Ibiza, to YouTube (390,000+ views since early June).

While the Director General of Toursim for the Balearic Islands’ autonomous community, Jaime Martínez, has erupted–“it’s intolerable that four louts have smeared the image of Ibiza for their own benefit”–I was left wondering if they hadn’t captured part of the reality of mass party tourism to Ibiza.

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